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5 Big Predictions for Black Friday and the 2018 Holiday Shopping Season

As retailers ready for the most wonderful time of the year (at least in terms of revenues), analysts have been equally busy forecasting what’s to come for the holiday season.
And while some of these predictions might seem obvious — shoppers are buying more stuff online! Some still like to go to stores! — the latter months of the year are important not only because of the outsize impact they have on companies’ bottom lines, but also because they tend to be harbingers of what’s to come within the industry. So, naturally, executives are paying close attention long before Black Friday rolls around.
Here are five ideas that are poised to shape the season:
Optimistic consumers are ready to spend.
Consumer confidence hit an 18-year high in October, and holiday spending is likely to reflect this sunny mood. The National Retail Federation predicts an increase of 4.3 and 4.8 percent in holiday retail sales in November and December over the same period last year, for a total of between $717.45 billion and $720.89 billion.
On a per-household basis, consumers said they would spend an average of $1,007.24, up 4.1 percent from last year’s $967.13, according to the annual survey the trade association conducts with Prosper

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Via:: http://footwearnews.com/2018/business/retail/black-friday-2018-holiday-sales-shopping-predictions-stats-1202695964/