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Sephora and Google Partner on Hands-Free Experience

Beauty is going hands-free — at least when it comes to devices.
On Wednesday morning, Google and Sephora revealed a first-of-its-kind partnership for both industry leaders. The tech giant and beauty retailer unveiled a vanity installation at Sephora’s Union Square location that features Google’s newly launched Home Hub. Starting today, customers will be able to interact with and purchase the Google Home Hub at 10 Sephora stores country-wide — including New York, San Francisco, Los Angeles, Dallas and Chicago — and stream the more than 2,500 videos available in Sephora’s YouTube library.
“It is the first time we’ve sold a tech product like this,” said Kristy Frivold, senior director of innovation and omni experiences at Sephora. “We are leading this space for custom content on YouTube for beauty as a retailer. To partner with Google, it was a perfect marriage.”
Google Home Hub retails for $149 and will be sold online at sephora.com and in 10 U.S. Sephora doors. The device comes in four colors and can also be used for non-beauty-related activities such as cooking, voice assistance and controlling other smart home devices.
Sephora, which just reached 1 million YouTube subscribers, has been ramping up its video content as more people than ever are searching

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Via:: https://wwd.com/beauty-industry-news/beauty-features/google-home-hub-sephora-1202901185/