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Les Girls Les Boys Collaborates With Opening Ceremony for Underwear Line for Holiday

ALL ARE WELCOME: Les Girls Les Boys founder Serena Rees liked that her company’s label can be read in either direction since inclusivity is the bedrock of her business.
The one-year-old label has teamed with Opening Ceremony for cobranded underwear, cotton ribbed tanks and three-pair packs that are geared for fret-free holiday shopping. In tune with the unisex trend, many pieces are designed to be worn by women or men. “Anything goes — we just want people to have that freedom like themselves and to not feel limited, constrained or put in boxes in any way.”
Available in recycled packaging, the cobranded offerings will hit Opening Ceremony stores next week, as well as both companies’ e-commerce sites. Retailing from $35 to $55, the items will be the only underwear sold in Opening Ceremony’s stores. Having been making bras, underwear and tanks “for a very good part” of her career, Rees said she aims to provide great quality, great fabric, great design at an accessible prince point. From her standpoint, the super-high-end luxury sector is going to change, as is throwaway culture “that is way too cheap and will just be landfill.” Rees said more people are realizing that “no one really benefits

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Via:: https://wwd.com/fashion-news/fashion-scoops/les-girls-les-boys-opening-ceremony-for-underwear-line-for-holiday-1202900566/