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Introducing The Scope, Set to Change How Millennials Design Their Homes

Design-minded Millennials — who might be in the market to drop $50,000 on a coffee table — have a new online destination, The Scope.
Launching today from freelance fashion/design journalist Alicia Brunker, the site is self-described as a “shoppable editorial platform showcasing design from established and emerging talent” that is both an e-commerce site mixing the likes of 1stdibs and The Line, and a membership club for designers with an off-line, IRL component.
Brunker, who has written for T Magazine, Architectural Digest, Elle and, yes, WWD, found herself transitioning somewhat naturally into design stories over the course of her freelance career.
“More than fashion, I feel like it has a bit more substance and it’s more everlasting, where the fashion cycle, it just goes so fast,” Brunker says. “I’ve been hearing this a lot from my designers: one of them used to work in fashion and it’s like, you put out a product, and in a six-month period it’s already over. With design, it lasts for decades; people are still using Hans Wegner chairs that are from the mid-century. That part really intrigued me: the history, and then the timeless quality.”
She also sees home design as a more personal form of self-expression.
“With fashion,

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Via:: https://wwd.com/eye/lifestyle/introducing-the-scope-home-design-shoppable-site-1202899149/