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Maison Atia Opens Pop-Up in Chicago

Faux fur brand Maison Atia held its first Chicago pop-up shop and pet adoption event over five days — from Wednesday to Sunday — at PAWS Chicago, a Chicago-based animal shelter.
“It’s really about showing our brand to Chicago for the first time with the PAWS community,” said Chloe Mendel, the creative force behind Maison Atia. In partnership with the animal shelter, her brand’s tagline, “Buy a coat, save a puppy,” means that every coat sold, whether at a pop-up event or online, helps provide a homeless dog or cat transportation to a no-kill shelter.
Mendel is a sixth-generation furrier and daughter of Gilles Mendel, whose previous fashion stints included designing ready-to-wear and couture for her family business J. Mendel. She launched Maison Atia in November 2017. “The faux fur world was untapped and looked at, kind of, like rock ‘n’ roll. I want to change that conversation and really discern the quality of the faux fur. I look for color and quality,” said Mendel, who splits her time between New York City and Chicago, where she lives with boyfriend and Smashing Pumpkins frontman Billy Corgan, their son Augustus Juppiter, daughter Philomena Clementine, two dogs and two cats.
“I grew up in a world

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Via:: https://wwd.com/fashion-news/fashion-scoops/maison-atia-opens-pop-up-in-chicago-1202896035/