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How a World War II Shoe Ration Changed the Way People Shopped for Footwear

Imagine your closet with only three pairs of shoes in it. At one time, that was reality for many Americans.
As The New York Times pointed out, on this day in 1945, the U.S. government lifted a war-era rationing program on footwear that allowed consumers to buy only three pairs of shoes per year.
The limit on such purchases went into effect on Feb. 9, 1943, a little more than a year after America entered World War II. It was initiated by the Office of Price Administration (OPA), which was tasked with controlling purchases of food, materials and products to ensure that both the military and civilians had access to essential items and that costs didn’t skyrocket due to scarcity.
According to the Smithsonian Institution, footwear needed to be rationed because leather and rubber were in short supply — rubber in particular because it was sourced from Japan at the time.
As part of the OPA’s requirement, shoemakers could produce footwear in only four basic colors: black, white, town brown and army russet, and unnecessary features and embellishments were forbidden. In fact, noted the Smithsonian, the OPA banned heels higher than 2 5/8 inches, and men’s sandals and golf shoes were discontinued.

A Dolcis footwear

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Via:: http://footwearnews.com/2018/fashion/trends/world-war-ii-shoe-ration-history-1202701289/