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‘Made in France’ Brand Rue Begand Opens First Store

PARIS — One is in Troyes, a city in eastern France with a deep-rooted textile history. The other is located in the Haut Marais, a trendy shopping district in the center of Paris.
Rue Begand — the men’s fashion brand — has opened its first brick-and-mortar store on the Rue Charlot, after launching wholesale in January at L’Exception in France and United Arrows in Japan.
Doubling as the label’s headquarters, the shop sports a photo studio in its basement where the fall 2018 and spring 2019 collections were shot for the Rue Begand e-shop, set to launch in a couple of weeks.
Named after a street in Troyes that used to house a number of clothing workshops, the brand is a celebration of local savoir faire.
“Eighty percent of our clothes are made in Troyes,” said Rue Begand’s founder Samuel Granata, adding that the remaining part is manufactured in a nearby town, with a few of the more voluminous pieces being made in Tunisia.
Rue Begand works with L’Atelier d’Ariane, a historical clothing manufacturer based in Troyes run by Granata’s mother Véronique. “My family has had the atelier for over 20 years,” said the 25-year-old founder, who runs the brand with his brother Arthur. “I spent most of

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Via:: https://wwd.com/menswear-news/mens-retail-business/made-in-france-brand-rue-begand-opens-first-store-1202890022/