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EXCLUSIVE: Neil Barrett to Debut First London Store

MILAN — Neil Barrett is boosting its distribution with key openings and a new web site.
As a first step of a retail strategy aimed at bringing the brand founded in 1999 by British designer Neil Barrett in the most prestigious streets of the key international cities in the world, the fashion label is gearing up to unveil its first store in London.
Opening its doors just in time for the holiday season, the shop will occupy 2,153 square feet on Conduit Street in the heart of the Mayfair neighborhood and feature a “revisited, cozier version of the store concept by Zaha Hadid Architects, which is already on show in our 30 monobrand stores around the world,” said Neil Barrett chief executive officer Carlo Barone Lumaga, during an interview at the company’s headquarters in Milan.
“This is an important step for the brand and it’s even more relevant because Neil is British and he is very connected with his roots,” said Barone Lumaga, adding that the store will enable the brand to fully showcase its collection in a key market for the company. “We will definitely maintain our tight relationships with the British department stores and in the course of next year we will

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Via:: https://wwd.com/menswear-news/mens-designer-luxury/exclusive-neil-barrett-to-debut-first-london-store-1202882219/