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Face time: is makeup for men the next big beauty trend?

By Sam Wolfson

Tom Ford and Chanel have launched male cosmetics, and foundation is the norm on TV shows from Love Island to Bodyguard. But does a bit of eyeliner work for everyone? One writer put it to the test…

I’m looking at the man in the mirror. And he looks great, to be honest. It’s how I feel I should look, when I am at my most optimistic. There’s a smooth sheen across my cheeks. My eyes are bright, my brows orderly.

And the reason I look so good? Because a makeup artist has spent 40 minutes on my face. First, she dowsed it with Hollywood Flawless Filter by Charlotte Tilbury. Later, I look it up: it says it’s “a customisable complexion booster” with “the versatility of a primer” and “the mega-watt glow of a highlighter”. I would say it’s more like a glossy Polyfilla, miraculously levelling my chipboard skin. Next, she added blobs of what looks like green toothpaste across my cheeks. I am briefly horrified; does she want me to look like Grotbags? But it gets rid of all my blotchy redness. Who knew?

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Via:: https://www.theguardian.com/fashion/2018/oct/13/makeup-for-men-beauty-trend