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Snapbac to Enter Activewear Arena

Kevin Bello believes he’s built a better mousetrap when it comes to performance activewear.
The Los Angeles-based entrepreneur, who has a background in medical devices and marketing, has created Snapbac, a line of men’s and women’s apparel that addresses all the needs of today’s athletes.
Bello said the collection will address all three phases of performance athletics: the warm-up, the workout and the cool-down. Snapbac employs medical-grade compression in its tights and tops with a patented dual-layer system of design in which thermal therapy pods can be inserted.
The pods can be heated in a microwave and placed anywhere in the garment during a warm-up, removed for the actual workout and then cooled in a freezer and reinserted in the garment post-workout.
“There’s no need to saran wrap your knees anymore,” Bello explained in explaining his collection of “wearable therapy” apparel. “Most people who train seriously subscribe to the three key phases of warming up, working out and recovering. But what sometimes happens is they may skip out on the warm up or cool down part. Ultimately these people often fail to reach their full potential due simply to the demands of living their normal life. Snapbac was developed with consideration for the need for

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Via:: https://wwd.com/fashion-news/activewear/snapbac-to-enter-activewear-arena-1202877543/