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Influence Peddler: Gigi Gorgeous on Her New Charitable Beauty Collaboration

Gigi Gorgeous is paying homage to her late mother for her latest beauty collaboration.
The influencer — whose name is Giselle Loren Lazzarato — is teaming with CrushXO for a liquid lipstick shade she named after her mother Judy, who lost her battle with breast cancer when Gigi Gorgeous was 19 years old. Ten percent of proceeds from the product, priced at $18, will benefit the Keep a Breast Foundation, an organization that raises awareness and offers education around breast cancer.
Launched in September, CrushXO’s main mission is to combine beauty with philanthropy. The brand has enlisted three ambassadors, Gigi Gorgeous being one of them, to promote different female-centric charities. (The others include the Invisible Girl Project and Brave Summits.) Five percent of proceeds from the brand’s 16 stockkeeping units go back to these charities.
Gigi Gorgeous has been an influential figure in the beauty industry for many years. Starting her YouTube channel in 2008, Gigi Gorgeous built her loyal fan base with makeup and hair tutorials and with videos documenting her transition after coming out as a transgender woman. With more than 2.7 million YouTube subscribers and 2.2 million Instagram followers, Gigi Gorgeous is an established influencer in the beauty community and has partnered with

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Via:: https://wwd.com/beauty-industry-news/beauty-features/influence-peddler-gigi-gorgeous-1202876167/