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Herbal Essences Reveals Inclusive Packaging Design

Herbal Essences is embarking on a new inclusivity initiative meant to help people with visual impairment.
The Procter & Gamble-owned hair-care brand has unveiled today a new bottle design for all of its shampoos and conditioners that will make it easier for people with little to no vision to differentiate between these products. Shampoo bottles will be marked with straight lines and conditioner bottles will be marked with circles.
P&G decided to embark on this initiative after being approached by Sumaira Latif, P&G special consultant for inclusive design, who has visual impairment.
“I’ve tried to lead a normal life and be like everyone else, making sure I look good and can be as normal as possible,” she said. “I couldn’t tell the difference between my shampoo and conditioner bottles, so I had to think of creative ways, like put elastic bands around them, and I always came up with ways to overcome these things, but it was always an extra investment.”
Three years ago, Latif helped start The People with Disabilities Network at P&G, which helps support employees with disabilities and also raises awareness company-wide of different issues. Through this network, Latif had the opportunity to present her idea for more inclusive packaging to

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Via:: https://wwd.com/beauty-industry-news/products/herbal-essences-inclusive-packaging-1202876254/