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Influence Peddler: Sincerely Jules Teams With Scünci on Hair Accessories Collection for Target

Superinfluencer Julie Sariñana is making her longtime affinity for hair accessories official.
The fashion and lifestyle blogger behind Sincerely Jules has teamed with Scünci on a collaboration that consists of 50-plus hair accessories, including scrunchies, headbands, clips and barrettes. Inspired by Sariñana’s bohemian-influenced California cool aesthetic, the products are set to launch on Oct. 15 exclusively at all U.S. Target doors and target.com.
Priced from $4 to $10, Sariñana’s collection of velvet headbands, faux-leather scrunchies and rhinestone-studded hair clips is her first official venture into the beauty space. It’s not her first design experience — her Sincerely Jules clothing line is sold on Revolve and other retailers — but the partnership with Conair-owned Scünci does hold special meaning for the Los Angeles-based influencer, who counts five million followers on Instagram.
“When I met with Scünci, I told them I grew up not having a lot of money, so my mom would make hair accessories for me and my sisters so we’d stand out at school,” Sariñana told WWD during a phone interview from her home in L.A. “She’d go to the nearby fabric store and buy ribbons and craft glue and make me headbands and hair bows…my parents couldn’t buy us the latest

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Via:: https://wwd.com/beauty-industry-news/hair/influence-peddler-sincerely-jules-teams-with-scunci-on-hair-accessories-collection-for-target-1202874303/