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Influence Peddler: Amber Fillerup Clark Parlays Social Media Fame Into Hair Extension Sales

Amber Fillerup Clark has always been a few steps ahead of the influencer curve. She didn’t start out to be a content provider — her original site, created in 2010, was a vehicle to update people back home in Utah while she volunteered at an orphanage in Fiji.
Upon her return, she started blogging about fashion and style — especially hair — under the handle Barefoot Blonde. Her big break was a sponsored campaign with Tresemmé that catapulted her into an elite group raking in more than $1 million per year. She now has a following exceeding 1.3 million on her personal Instagram account (@amberfillerup), nearly 100,000 on her brand’s Instagram (@barefootblondehair), 16 million-plus views on YouTube and is widely considered the “Queen of Instagrammable Hair.”
As the generation weaned on tutorials grew up, so did Clark’s social postings. She was among the first of the blogger-moms with the birth of her two children, Rosie and Atticus.
Two years ago, she was on the vanguard of the movement of tastemakers expanding into products with the launch of her premium line of clip-in hair extensions, Barefoot Blonde Hair, which sold out within 72 hours of presale. It is estimated that her first-year sales eclipsed

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Via:: https://wwd.com/beauty-industry-news/beauty-features/influence-peddler-amber-fillerup-clark-1202874434/