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Deciem Stores Close, After Founder Announces ‘Shut Down’ on Instagram

Deciem employees have been told to close some of the brand’s stores, WWD has confirmed.
The business’ founder, Brandon Truaxe, instructed several locations in different geographies to shutter, WWD has learned. The business also changed its homepage to a black screen with a pie sign — clicking the pie sign leads potential shoppers through to the Deciem site.
The closures come one day after Truaxe posted a video of himself on the Deciem social media page where he said, “This is the final post of Deciem, which we will shut down all operations until further notice, which is about two months … Please take me seriously … almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes.”
In New York, the Fifth Avenue store was closed Tuesday with a sign on the door that read “Please Don’t Get Mad. We are currently closed for an unforeseen concern.” The Deciem web site shows 23 of 29 locations are closed. Open locations on Tuesday included stores at New York’s Prince Street, Mexico City and London’s Old Spitalfields Market. The brand’s Upper West Side location is closed Oct. 9 and 10, the web site says.

On Monday, the day of the

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Via:: https://wwd.com/beauty-industry-news/beauty-features/deciem-stores-close-after-founder-announces-shut-down-on-instagram-1202874357/