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Hublot to Top off ‘Exceptional’ Year With ‘Bitcoin’ Watch

PARIS — Eager to burnish its technological credentials, Hublot has jumped onto the cryptocurrency bandwagon with plans to top off a year of double-digit sales growth by launching a watch that can only be purchased using bitcoin.
A nod to blockchain technology, the Big Bang watch model will be launched on Nov. 6 in Hong Kong and comes as the company, which belongs to LVMH Moët Hennessy Louis Vuitton, touts sales growth in the double-digits, percentage-wise, according to chief executive officer Ricardo Guadalupe.
“The year 2018 — it’s not finished — will be an exceptional year because already as of September, the growth of our sales is exceptional, in the two-digit range,” Guadalupe told a group of journalists at a lunch gathering at the Pavillon Ledoyen, Yannick Alléno’s Michelin-starred restaurant.
The new watch, which can only purchased by bitcoin and serves as a reference to blockchain technology — a type of decentralized, digital registry — will feature a “bit of a geeky design, in digital blue,” according to Guadalupe. The watchmaker will make 210 editions of the watch — meant to evoke the 10th anniversary of bitcoin as well as the limit of the currency to 21 million bitcoins — and engraved with

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Via:: https://wwd.com/accessories-news/watches/hublot-tops-exceptional-year-with-bitcoin-blockchain-watch-launch-1202872509/