A virtual shoe wall, performances by a contemporary dance troupe and celebrity appearances by stars including Katy Perry will punctuate the 25th annual QVC Presents “FFANY Shoes on Sale” breast cancer fundraising gala and broadcast this week.
Over the past quarter century, the Fashion Footwear Association of New York and the QVC network have sold more than 2 million pairs of donated shoes, and this year’s celebration will add to the over $55 million they’ve already raised to benefit breast cancer research centers across the nation.
“It has been just a mind-boggling experience to learn about the talented scientific minds that are engaged in finding a cure [for cancer],” said Ron Fromm, president of FFANY. “And the amazing thing is that from 25 years of raising breast cancer awareness, today the funding is actually curing breast cancer in some patients.”
The Oct. 11 gala will kick off at 6 p.m. at Manhattan’s Ziegfeld Theatre, the second year at the venue, and begin as usual with shopping in the designer shoe salon followed by a reception with dinner and entertainment. The yearly
QVC live broadcast will take place simultaneously from QVC headquarters in West Chester, Pa., hosted by Jane Treacy.
Diane von Furstenberg, Kenneth Cole and