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Barneys Unveils Indie Beauty Pop-up Series

Barneys New York is hoping to gauge shopper interest in emerging brands with a new series of pop-ups in its Madison Avenue location.
Starting Oct. 8, the specialty store will rotate through a series of skin-care, makeup and hair brands during the holiday season.
According to Jennifer Miles, divisional merchandise manager of cosmetics for Barneys, the idea is to offer Barneys customers something different.
“The overall beauty strategy is always to offer our customer something unique, that’s why we’re selective about the brands we partner with. Our customer is really savvy and she is looking for something she’s not going to find in every other retailer,” Miles said.
The brand pop-ups rotate, with each brand staying for one or a few weeks. Most of them are located on the main beauty floor, where they will have counter space for testers, back wall space and room for signage, Miles said. “We will have extra tables on the floor strategically positioned around to give them better exposure than just the counter,” she added.
The Barneys-based indies hit on a variety of beauty trends, like CBD, unisex fragrance and cosmetics for men.
“All of them are very different from any products we currently carry,” Miles said, ticking off K-beauty

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Via:: https://wwd.com/beauty-industry-news/beauty-features/barneys-unveils-indie-beauty-pop-up-series-1202868564/