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Mondetta Originals Relaunches Flag Sweat Shirts

Mondetta Originals is getting back to its roots.
The brand, based in Winnipeg, Manitoba in Canada, was cofounded more than three decades ago by Ash Modha, who is now the chief executive officer. The label is bringing back its popular flag sweatshirts that it stopped manufacturing in 2000.
“The inspiration to relaunch the very items that launched our company 35 years ago was triggered foremost by the synchronicity of myself and the other founders’ own immigrant stories alongside what’s happening in media today,” said Modha. “Refugees are in crisis on almost every continent, and the current socio-political climate is finally starting to bring this issue front-and-center. Celebrating the value of immigrants, and honoring their powerful, personal journeys feels more relevant than ever.”
Modha and his brother Prashant were Indian and living in Uganda when president Idi Amin expelled the country’s Asian population in 1972. They found a home in Winnipeg and in 1986 teamed with two Kenyan-born brothers to launch Mondetta Clothing Co.
The original sweatshirt featured one large flag crest on the front. Now, the shirt features a removable and interchangeable arm patch. This can be a flag from a country or a Pride flag, a peace sign and others. Modha wears a

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Via:: https://wwd.com/fashion-news/sportswear/mondetta-originals-relaunches-flag-sweat-shirts-1202866645/