As one of Britain’s most celebrated photographers, Martin Parr is known for unvarnished portraits that never flatter their subjects. So why does the fashion pack love him?
- Read more from the autumn/winter 2018 edition of The Fashion, our biannual fashion supplement
I don’t know why people like the pictures I take. It’s not my job to say. But I do know that over the last 18 months I have been working with fashion brands more than ever before, even though I am not a fashion photographer and I know nothing about fashion. That’s probably an advantage: I’m not copying whatever the latest trend might be. I just use my own language.
When you work with a fashion brand, you are pursuing someone else’s agenda – that’s why you are paid, that’s how the system works. These products are generally very expensive, they are not the sort of thing I would buy, but I understand the rules of the game. You have to use your accumulated knowledge and try to make interesting pictures within the parameters, and give it some plausibility.