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Who’s Next Celebrates African Creativity

PARIS — An upbeat “Out of Africa” storyline enlivened the just-wrapped Who’s Next apparel trade show here, with a range of designers and concepts showcasing a new generation of African creativity.
Held at the Porte de Versailles, the four-day event ended on Sept. 10.
“We wanted to choose a theme that would bring energy to the edition,” explained Frédéric Maus, co-general director of WSN Developpement, the parent company of the Who’s Next and Première Classe trade shows.
A selection of young designers and collectives were positioned in the site’s main hall, including Atelier Beaurepaire, a contemporary Parisian brand known for its workwear-inspired pieces in wax prints, but also in the show’s Fame section, where African online concept store Lago54 presented the work of emerging brands Awale Studio, Pichulik, Pop Caven and Studio 189.
The trade show introduced its first beachwear section, also located in the main hall. Dubbed “Hotel Californiafrica,” it featured more than 40 swimwear, beachwear and resortwear brands.
The choice of the “Africa Street” theme followed WSN Developpement’s strategy to reposition its trade shows as “giant concept stores.” “We want to excite visitors’ senses so they get into the right mood, and really make them feel something,” said Maus, who steered the digital

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Via:: https://wwd.com/fashion-news/fashion-features/whos-next-celebrates-african-creativity-1202806632/