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LFW Preview: Victoria Beckham Set to Light Up Piccadilly Circus With London Show

LONDON – All the world’s a stage for Victoria Beckham, who plans to connect with her public like never before, during — and after — her first London Fashion Week show on Sunday morning.
The show, at Ropac Gallery near Beckham’s Dover Street flagship, will mark her 10 years in business and will be live-streamed on the big 4K LED digital screen in Piccadilly Circus, known as Piccadilly Lights. Beckham is also planning an array of one-on-one meetings with customers, including a trunk show at the private club Annabel’s, and even a stint behind the cash register at her Dover Street store on Sunday afternoon.
“Haven’t we all been shop girls at some point? I had Saturday jobs doing that, so I’ll be taken back to those times,” said Beckham from her new West London showroom. “I spend a lot of time in the store because it’s really important for me to just understand what the customer wants. I wouldn’t be here if it wasn’t for my customer. You know, some of them have never been to a fashion show and it’s a great experience and I really wanted to welcome them into it and for them to celebrate with me.”
Beckham, who was dressed in

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Via:: https://wwd.com/fashion-news/fashion-features/victoria-beckham-set-light-piccadilly-circus-with-london-show-1202811052/