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LFW Preview: Ones to Watch: PushButton, Wesley Harriott and Clio Peppiatt Harness the Power of Celebrity, Social Media at London Fashion Week

LONDON — Wesley Harriott, PushButton and Clio Peppiatt may be new additions to the London Fashion Week schedule, but they’re no strangers to their growing Instagram fan bases and celebrities such as Dua Lipa, SZA, Adwoa Aboah and K-pop superstar CL. As they prepare for their first on-schedule shows, these labels have also been building up robust profiles — and sales — off the catwalk, and are part of an emerging generation of designers that’s not waiting around, hoping to be discovered and promoted by a fashion editor or retailer.
For Wesley Harriott designer Ricky Harriott, dressing CL got the ball rolling, “She’s my muse, so I made it a mission to chase her down and get in contact with her people,” he said. Harriott is a London College of Fashion graduate and winner of the Asos Fashion Discovery prize.
After dressing CL and amassing eyeballs online, Harriott came to the attention of stylists and press. Soon Lady Gaga and Kylie Jenner were asking for his signature bodysuits, ath-leisure crop tops and structured suits. Earlier this year, musician SZA tapped Harriott to create custom pieces for her tour in May.
Peppiatt has also made online noise. Her colorful and kitschy designs translate well over social media

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Via:: https://wwd.com/fashion-news/fashion-features/london-fashion-week-preview-1202810490/