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Why Giving Tennis Star Naomi Osaka a Huge Deal Would Be Great for Adidas

Naomi Osaka made history with her win over Serena Williams at the 2018 U.S. Open, becoming the first Japanese-born tennis player to earn a Grand Slam title. And that victory could secure her a lucrative deal with Adidas.
According to a report from The Times, the new contract with the Three Stripes could be worth roughly $8.5 million a year and may be announced tomorrow. The deal, a Yahoo! report states, would be the biggest Adidas has given to a female athlete.
Adidas said in an email to FN that it cannot comment on anything related to the partnership with Osaka.
And if Osaka’s megadeal comes to fruition, an industry insider believes the rising star athlete will be a solid asset for Adidas.
“I think Serena [Williams] is probably the greatest athlete today, man or woman, in any sport. For Osaka to beat her says a lot. I think that’s clearly an opportunity,” said Matt Powell, senior industry advisor for sports at The NPD Group.
While Powell said he believes brands should spend exorbitant amounts of money to sign an athlete, he added that Osaka has plenty of upsides to invest in.
“She’s a terrific athlete, and she’s won at a very high level. That’s always

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Via:: https://footwearnews.com/2018/focus/athletic-outdoor/naomi-osaka-adidas-deal-1202675900/