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Tory Burch Creates Limited-Edition T-shirt to Encourage Voters to Go to Polls

In advance of the midterm elections, Tory Burch LLC is doing its part to get out the vote.
The designer has created a limited-run T-shirt emblazoned with “Vote” and all of the net proceeds will benefit actor and activist Yara Shahidi’s “Eighteen x 18” youth group and its upcoming summit. Many may recognize Shahidi from her role on ABC’s “Black-ish”and she now leads the spinoff “Grown-ish.” She also had a hand in Refinery29’s “29 Rooms” event. Eighteen x 18 will be rallying young people together from across the U.S. for its #WeVoteNext Summit in Los Angeles on Sept. 29.
Beginning Sept. 18, the $68 T-shirt will be sold in the U.S. in all Tory Burch stores and via Shopbop.com. It is available at toryburch.com.
In 2014, just under 37 percent of eligible voters went to the polls, the lowest level of voter turnout seen in a midterm election since World War II, according to nonprofit VOTE. The designer’s campaign is geared to drum up the burgeoning number of Millennial voters.
Burch said, “Voting is an issue I care passionately about. It is a pillar of our democracy and something we can never take for granted. We need to do what we can to ensure

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Via:: https://wwd.com/fashion-news/fashion-scoops/tory-burch-creates-limited-edition-t-to-encourage-voters-to-hit-the-polls-1202804190/