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Prada Group Responds to Animal Rights Activists’ Efforts by Playing up Its Man-made Fibers and ‘Concrete Reduction’ of Fur

PRADA STRIKES BACK: A few days after animal rights supporters targeted the Prada Group in an international campaign, the company has responded by highlighting its “gradual and concrete reduction” of fur products and played up its use of man-made fibers such as nylon.
Trying to turn up the pressure on Prada to adopt a fur-free policy, animal protection activists banded together last week. Spearheaded by the Fur Free Alliance, a group of 40 animal-protection organizations from 30-plus countries, the initiative calls on supporters to use social media, phone calls and e-mails to reach out to Prada asking the company to stop using fur in its collections. With additional outreach help through Care2, their efforts started in Japan on Sept. 6.
In a statement released by Prada on Tuesday, it was noted how some animal-rights associations have been sending thousands of e-mails to the company, including the personal e-mail accounts of some of its employees, demanding that the production of furs be stopped. “We believe it is important to stress that all the advertising campaigns of the group’s brands, together with the fashion shows and displays in the shop windows, have not been presenting these products for some time, in order to discourage demand

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Via:: https://wwd.com/fashion-news/fashion-scoops/prada-group-responds-to-animal-rights-activists-efforts-by-playing-up-its-man-made-fibers-and-concrete-reduction-of-fur-1202803891/