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Pinko Unveils Take Care Project

FIDENZA, Italy – Italian contemporary brand Pinko — and its parent company Cris Conf SpA — are committed to elevate their social corporate responsibility policy.
Pinko’s chief executive officer Pietro Negra unveiled on Monday at the firm’s headquarters here a new project called Pinko Take Care aimed at providing employees with free-of-charge medical services.
The Take Care initiative includes annual blood screenings and medical examinations (for cardiovascular, urological and oncological diseases offered to employees on-site) and is carried out through a partnership with Italian digital startup Medical Box, allowing patients to book their examinations online, and with Fora, the country’s leading company for mobile diagnosis systems.
“We invested around 350,000 euros for one year of running this project in Italy alone, as we believe institutions are often lacking in answering to citizens’ needs. Private companies should try to offer their support,” said Negra, noting that the project was first tested in June at the company’s headquarters in Fidenza and registered a 90 percent compliance rate.
Negra expressed his commitment to extend Take Care to all the company’s employees worldwide and said he is already “working on this…although such a project challenges us on many levels.” The firm currently employs around 1,200 people, half of

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Via:: https://wwd.com/fashion-news/fashion-scoops/pinko-unveils-take-care-project-1202802912/