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Vivobarefoot Talks ‘Basics’ With Natural, Sustainable Design

“Sustainability” is often aligned with the adoption of emerging technologies or contemporary design concepts. But for footwear companies such as Vivobarefoot, its mission to create the most sustainable shoe in the world is wholly founded on getting back to basics.
Its minimalist shoe concept replicates what might have been the oldest shoe 3.6 million years ago, as the brand purports that the earliest footwear was more like a glove for feet. Vivobarefoot asserts that padding and orthotics do not add support to the foot and that its wider shoe and ultra-thin, puncture-resistant, flat sole is a more natural, tactical approach to footwear.
Leading with this basic framework for its design, the firm also incorporates natural, recycled and bio-based materials into its product lines. In fact, the company said it aims to use 90 percent sustainable materials across its entire product range by 2020 and is nearing 70 percent as of 2018.
Its material engineers created a number of “first-ever” products, such as its algae-based “Bloom” foam, which introduces the first sustainable alternative to synthetic and petrochemical EVA in the market, the company said. The use of algae biomass “helps offset the significant use of petroleum ingredients found in conventional flexible foams,” Vivobarefoot reported.

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Via:: https://footwearnews.com/2018/business/athletic-outdoor/vivobarefoot-sustainable-design-shoes-1202655826/