Take a deep breath — the molded clog will live on.
Crocs Inc. this week spawned a social media melee when it announced — in conjunction with its second-quarter earnings results — that it was closing its last owned manufacturing facility, located in Italy.
Cue the hysterics.
Social media users took to Twitter to declare that the Croc apocalypse was upon us.
???????? I’m literally wearing crocs rn this is disrespectful https://t.co/L5BqVfQwKp
— plank (@Shannn278) August 9, 2018
Crocs are the Mcdonalds of the shoe world. How could we just let this happen. https://t.co/QhrQ17tFS1
— Ryan Wynn (@lilwynn_) August 9, 2018
But experts and the company itself have brought clarity to the ruckus: Crocs has confirmed via a tweet — and in a email exchange with FN — that it is not going away.
“There have been multiple media reports that Crocs is winding down production in our owned manufacturing facilities,” a spokesperson for the brand said today. “While accurate, some people have interpreted that to mean that Crocs will no longer be making and selling shoes. Quite the contrary; Crocs will continue to innovate, design and produce the most comfortable shoes on the planet. As we streamline our business to meet growing demand for Crocs, we’re simply shifting