By Sara Spary
Take a peak inside your makeup bag and what do you see? From lengthening mascaras and hydrating foundations, fruity lipglosses and shimmering highlighters, a makeup bag can be like a treasure trove for the 83% of women in the UK who own one.
But while a flick of liquid eyeliner and a set of freshly painted nails might make us feel beautiful, there is a more ugly side to our obsession: the beauty industry is moulding huge volumes of plastic into packaging that most of us then simply chuck in the bin.
The damage that our throwaway culture could be doing to the environment is high on the news agenda and shoppers’ minds. Consumers are increasingly trying to live more eco-friendly lives and there is increasingly strong consumer demand for plastic-free packaging,
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