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Inter Parfums Details Guess Fragrance Expansion Plan

Inter Parfums Inc. is working to re-establish the Guess fragrance business.
The company, which took over the license from Coty Inc. earlier this year, said it is in the process of procuring and starting to sell finished goods. Inter Parfums’ efforts center around Guess’ 1981 and 1981 Indigo fragrances, which both come in men’s and women’s, and include a significant push for the holiday season.
Inter Parfums has scheduled “major” shipments for September and October, executives said on the company’s earnings call Wednesday, and is gearing up for advertising and promotion efforts around the 1981 fragrances.
“Our worldwide distributor network is quite enthusiastic about Guess because they view it as a great American brand with huge brand recognition outside of the U.S.,” said Jean Madar, Inter Parfums chief executive officer and chairman. The business expects the fragrance do do well in Eastern and Western Europe, as well as in Asia. Russia is expected to be a particularly important market for Guess, as the brand is opening stores there, executives noted. For the fragrance, the goal is to be in the top 10 in the Russian market in two years.
In the second quarter, Guess posted a 51 percent increase in sales.
Broadly, Inter Parfums Inc.’s

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Via:: https://wwd.com/beauty-industry-news/beauty-features/inter-parfums-details-guess-fragrance-expansion-plan-1202771074/