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Influence Peddler: Danish Brands, Influencers Look to Social Zoo to Build Buzz

LONDON — Pernille Teisbæk and Hannah Løffler Schmidt have become chief whips of the Copenhagen fashion scene, corralling a crowd of Danish and international influencers for the city’s fashion week, curating their clients’ front rows at shows and connecting Danish brands to international retailers and influencers — and vice versa.
Through their agency Social Zoo, they act as intermediaries, managers, influencers, event organizers and social media gurus. Their agency is Copenhagen Fashion Week’s official digital strategic partner and, according to multiple industry sources, Social Zoo has an unprecedented influence on brands’ guest lists and seating arrangements at shows. Industry sources said they’ve become the unofficial Copenhagen fashion council, with brands and retailers wanting to partner exclusively with them, especially during the twice-yearly fashion weeks.
Teisbæk wields great influence due in large part to the personal relationships she has developed as an influencer herself. With 573,000 followers on Instagram, she was one of the first Scandinavian influencers to emerge and she built Social Zoo on the back of her formidable popular media accounts. Her straight, sandy brown hair and sharp features are easily recognizable at shows, and she has been featured on a string of street style Instagram accounts.
Via Social Zoo, which was founded in 2016, Teisbæk now plies her personal brand and pushes sponsored content on

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Via:: https://wwd.com/fashion-news/fashion-features/influence-peddler-danish-brands-influencers-look-to-social-zoo-to-build-buzz-1202770614/