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DHC Picks Riley Rose for U.S. Expansion for J-beauty Giant

Riley Rose stores offer an ample selection of K-beauty-inspired products. Now the company is adding a Japanese skin-care option from DHC.
Rolling out this month to the existing 12 Riley Rose doors — and four new stores by the end of August — are 12 stockkeeping units from DHC.
DHC is already well-established globally with distribution in 84,000 doors and sales closing in on $1.2 billion worldwide. The launch at Riley Rose continues DHC’s push to increase the brand’s presence in the U.S.
“Riley Rose has done an amazing job of creating this shopping experience that invites exploration, discovery and adventure. They are bringing in new niche brands and they do a great job of creating a dynamic environment,” said Monica Pluemer, vice president of marketing for DHC.
Riley Rose and other retailers have built U.S. demand for K-beauty, which she feels will cascade into products from Japan — but one won’t necessarily replace the other.
“There is definitely an appetite in the U.S. market for Japanese technology and Japanese products in both hair and makeup,” Pluemer said. Savvy consumers, she added, view a difference between K- and J-beauty. “J-beauty focuses on time-tested products and self-care ritual. There is more of a history behind it. K-beauty is more

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Via:: https://wwd.com/beauty-industry-news/color-cosmetics/dhc-picks-riley-rose-for-u-s-expansion-1202771065/