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Paddle and Party for Pink Raises $1.4M for Breast Cancer Research

Paddle and Party for Pink held its annual fundraiser in the Hamptons on Sunday, starting bright and early at 8 a.m. with a paddle board race and ending with a casual evening rager underneath the night sky.
The party took place right on the water of Sag Harbor’s Havens Beach, and raised money — $1.4 million, to be exact — to benefit the Breast Cancer Research Foundation. Part of that figure came from a raucous auction in which a lunch with Gwyneth Paltrow sold for $55,000. So that’s the going rate for hang time with G.P.
Guests hit the dance floor and dined on snacks from the food trucks surrounding the perimeter of the area — shirtless models circled the party holding a bright pink shotski, offering brave souls shots of espresso booze.
Despite the good cheer and revelry, the story behind Paddle for Pink is a more serious one. Founder Maria Baum discovered paddle boarding was therapeutic and stress-relieving after she was diagnosed with breast cancer and underwent chemotherapy.
“You start at whatever level and speed you’re comfortable with, and then you do a little more, and then a little more,” she said of her experience with the sport. “Some

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Via:: https://wwd.com/eye/parties/paddle-and-party-for-pink-raises-1-4m-for-breast-cancer-research-1202769844/