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Women’s Reboot Powering Saint Laurent

PARIS — Behind the Gucci-centric headlines that greet every quarter of impressive growth at Kering, there is another brand that is fueling the French luxury group — Saint Laurent — because of a reboot of its women’s wear offer under chief executive officer Francesca Bellettini and creative director Anthony Vaccarello.
“If you think that the luxury industry is mostly women-driven, and before Anthony, our men’s ready-to-wear business was bigger than the women’s ready-to-wear, it’s dysfunctional, so there was a huge job that we had to do to reaffirm the woman of Saint Laurent,” she explained.
“Without clarifying the image and the positioning of the woman, and the elevation of the woman, we could not secure the future of the company,” Bellettini added in an interview at the company’s corporate headquarters on Avenue George V here on Friday, a day after Kering published its first-half results.
Since she took over in 2013, the Italian executive has overseen a tripling of the house’s sales, though she’s not one to sit on her laurels. Rather, she continually drives her teams toward the next challenge, as she propels the label founded by Yves Saint Laurent toward its long-term revenue target of 3 billion euros.
Having posted sales of

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Via:: https://wwd.com/fashion-news/designer-luxury/saint-laurent-two-billion-euros-sales-target-kering-1202766181/