HONG KONG — Victoria’s Secret unleashed their lingerie marketing blitz onto the streets here this week brought by its ‘Angels’, Josephine Skriver and Martha Hunt, to generate buzz around the opening of its flagship in the city.
While the brand has been selling its fragrance and cosmetics in Hong Kong for some time, and last year made a big splash into Mainland China moving its famed runway event to Shanghai, the 50,000-square foot store located in the center of Causeway Bay is its first full assortment boutique with undergarments for sale in Hong Kong.
In the lead up to the models’ arrival, the brand fueled the anticipation by painting angel wing murals onto various spots around the city inviting people to pose with it and post it to social media.
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During the week, Skriver and Hunt left an Instagram trail of the city’s classic tourist spots posting photos at the Peak and in the harbor aboard the Aqua Luna junk boat. The women snacked on pineapple buns at a cha chaan teng, a quintessential Cantonese treat, and tucked into dim sum at Madame Fu at the newly-opened Tai Kwun heritage complex — no doubt drawn to the highly Instagrammable Millennial