Furla brought blossoms and butterflies to fete its one and only Florida store. The Bologna, Italy-based accessories brand and its chief executive officer of the Americas, Scott Link, hosted back-to-back events on July 12: a brunch at its new, nearly 1,200-square-foot location in Aventura Mall, and a sit-down dinner with a flower stand for press and influencers to make their own bouquets at Soho Beach House. The summery theme referenced pre-fall 2018’s women’s bags printed and embellished with florals and butterflies from studs to leather appliqués.
The Furla store in Florida at Aventura Mall.
“Our DNA is grounded in quality, colorful creativity, joyfulness and an Italian lifestyle — all of which will resonate with Floridians,” said Alberto Camerlengo, ceo of the Furla Group, of reentering the strong market. (The company previously operated at the Shops at Merrick Park in Coral Gables, Fla.) “We found the perfect location at Aventura Mall. The area has a robust local and tourist economy. We are always looking for optimal locations.”
Furla’s sixth full-price store in the U.S. opens at South Coast Plaza in Costa Mesa, Calif., in September. It will feature the new store design prototype of durmast oak accented with Champagne-colored metal, which debuted at