Rothy’s is courting a new fan base. The San Francisco-based women’s brand — known for its trendy knit ballet flats fashioned from recycled plastic water bottles — has launched its first girls’ collection.
“After receiving such incredible feedback on our shoes for women — who have told us that their Rothy’s make them feel empowered and confident — we wanted to create a kids’ collection that inspires those very same feelings in girls. So we decided to build an amazing shoe just for them,” said Elie Donahue, VP of marketing.
The collection includes 10 classic loafer styles.
CREDIT: Courtesy of brand
Targeted to kids ages 4 to 11, the offering focuses on mini versions of the brand’s classic loafer silhouette in a palette of 10 bold colors and patterns. (An 11th color — purple — is being sold exclusively at Rothy’s brick-and-mortar store, which opened on San Francisco’s Fillmore Street in May.) Highlights include camouflage, leopard and a bright flamingo-pink shade. All of the styles are priced at $65 a pair and available both Rothys.com and at the Fillmore shop.
Like the women’s versions, the kids’ loafers feature comfy, sock-like knit uppers that are machine washable and quick-drying for convenience. They are built on flexible