Looks from the J.W. Hulme collection.
Ernest Sabine has just doubled his workload.
The designer and founder of the accessories brand Ernest Alexander has been named creative director of J.W. Hulme Co., a leather goods and canvas products brand that was founded in 1905. J.W. Hulme, which is based in St. Paul, is best known for its handmade, heirloom-quality products and Old School finishing techniques.
Sabine, who started his Ernest Alexander label in 2009, is a member of the Council of Fashion Designers of America and was the recipient of GQ’s Best New Designer in America award.
He said Dean Vanech, the owner of J.W. Hulme, “had been looking for ways to evolve the brand from both a product and branding point of view. My name came up and we connected. It instantly felt like a natural fit — there is a lot of crossover between my background in the men’s bag world and J.W. Hulme’s rich history of making beautiful bags and leather goods.”
Sabine said the initial deal is for one year with the potential to collaborate on future seasons. In addition to overseeing the artistic direction and aesthetics of the brand, he will also be involved in its marketing and advertising efforts.
Sabine said that,