LeBron James excited Los Angeles Lakers fans when he announced this month he would rock the purple and gold. And local sneaker and apparel retailers are ready for the boost in sales the NBA’s biggest star will undoubtedly bring.
“Anytime a player of that caliber comes to a new city, it creates so much excitement, which leads to individuals going out and celebrating. One way they celebrate is to buy product,” said Isack Fadlon, owner of sneaker retailer Sportie LA. “You’re going to see a lot of activity. With all the energy, it can’t help but drive more business to retail.”
Kids waiting for LeBron James in Los Angeles.
CREDIT: Reed Saxon/AP/REX Shutterstock
There’s no doubt that James’ influence has been a boon for the cities he plays in.
According to a Harvard University study published in May 2017, researchers found that James had a profound impact on local economies — measured through the number of restaurants, and eating and drinking establishments — during his two stints with the Cleveland Cavaliers and time with the Miami Heat.
The report stated that the athlete’s presence increased the number of eateries within one mile of the stadiums by roughly 13 percent and employment in those businesses by 23.5