The recent news that Adidas Yeezy sneakers may soon be releasing in much larger quantities is great for anyone trying to get a pair of the coveted kicks. On the other hand, it’s terrible news for those in the sneaker reselling game. Ever since Kanye West and Adidas dropped their first sneaker in 2015, the Yeezy line has been the lifeblood for many resellers.
But now the days of making a profit of triple what you paid for a pair of Yeezys appear to be over. The latest Yeezy Boost 350 V2, in the “Butter” colorway, is currently hovering at only about $100 over its original retail price of $220 at most consignment shops like Stadium Goods and Flight Club. Whether it’s because the brand is producing more pairs or consumers are just less interested in Yeezys is unclear, but it seems that supply is now meeting demand for the shoes that were once the hottest thing in the sneaker world.
Now something that would have been unthinkable a year ago was spotted by Twitter user Joe Berg in New York City: a customer returning a pair of Yeezys to Foot Locker.
First time I’ve ever seen a Yeezy returned in store. #TheGreatResellDepression