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This Trendy Women’s Brand Is Opening Its First Store

Women’s fashion brand Margaux is joining a range of direct-to-consumer footwear brands discovering the power of doing business the old-fashioned way — with a brick-and-mortar store.
Today, co-founders Alexa Buckley and Sarah Peirson, are opening the company’s first flagship, a New York store on Bleecker Street in the city’s trendy West Village neighborhood.
The location follows a string of pop-up shops in cities including Palm Beach, Fla., Nantucket, R.I., and San Francisco. “We’ve gone around the country with these pop-ups to understand the power of the off-line experience for the brand and perfect the model,” said Buckley, about traditional in-store shopping.
According to the founders, the location will function as a guide shop where customers can try samples in the brand’s full range of sizes and widths that includes narrow, medium and wide widths, then place an order on site or at home. “The purpose of the store is to bring the product to life,” said Pierson. “It’s a Cinderella moment where [customers] can find their perfect fit.”
Shoes purchased at the store are then are shipped to shoppers free of charge. In addition, the company offers a made-to-measure service, with foot measurements taken by on-site fit specialists. A personal fitting kit can also

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Via:: https://footwearnews.com/2018/business/retail/margaux-store-new-york-1202586930/