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Astral Brands Adds Butter London to Portfolio

Astral Brands has acquired nail and makeup brand Butter London.
Butter London, backed by Encore Consumer Capital since 2014, is a prestige beauty brand well-known for its nail polish collection. The business also sells makeup, including lip and eye products, as well as blush and bronzer. Butter’s products are sold online through its own site, on Amazon Luxury, and at Ulta Beauty, Kohl’s and Nordstrom.
Terms of the deal were not disclosed, but industry sources said the brand has about $15 million in sales.
Under Astral, Butter plans to expand its makeup operation, which is focused on eye and lip products. While the brand is best known for its nail polish line, it branched into makeup around three years ago. “We’ve evolved the brand to be more of a color cosmetics line, still having nail as an anchor, because that’s what we’re known for,” said Sarina Godin, president of Butter London.
The Butter team will remain in its Seattle headquarters, but will have access to things like digital and financial resources that come with being part of a larger business, Godin noted. The brand has hit a rough patch in recent years, industry sources indicated.
“We have struggled,” Godin admitted, with “lack of funding to

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Via:: https://wwd.com/beauty-industry-news/beauty-features/astral-brands-adds-butter-london-to-portfolio-1202753973/