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Pitti Fragranze to Release Study on Artisanal Perfumery in Upcoming Edition

MILAN — “Our goal is to make this show even more prestigious and convincing,” said Pitti Immagine’s general director Agostino Poletto while introducing the program of Pitti Fragranze’s upcoming edition here Wednesday.
Running Sept. 14 to 16 in Florence’s Stazione Leopolda, this year the niche perfumery trade show is expected to gather 220 brands, 70 percent of which will come from abroad.
The international attractiveness is key for the three-day event, which last year drew 700 foreign attendees — up 2 percent compared to 2016 — out of a total of 2,200 buyers. Top markets for the show include France, Germany, Spain, the U.K., Switzerland, Japan and the Middle East.
Reiterating the commitment to being a “reliable” show, Poletto underscored the selection and scouting of exhibitors was not the organizers’ only concern for this edition. In addition to displaying quality products, Pitti Fragranze will offer visitors financial data on the state of the artisanal perfumes sector.
“We have launched the first economic observatory for the niche fragrance product category, in order to better illustrate this industry, not only through quality but also through numbers,” said Poletto. Assembled by the consultancy and financial analysis company HermesLab in partnership with Milan’s Università Cattolica del Sacro Cuore’s fashion

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Via:: https://wwd.com/beauty-industry-news/fragrance/pitti-fragranze-study-artisanal-perfumery-1202755224/