Smelling like your dad is the cool new thing. Who knew?
“When we were creating this Barbershop scent, we wanted it to have that lingering feeling that it had something that like, you know, your dad might wear,” said Hawthorne cofounder Brian Jeong. “But it’s a little bit edgier. It’s a little bit spicier…”
“Your dad wants to wear it now,” his cofounder Philip Wong chimed in.
The duo behind the fragrance brand partnered with Washington Wizards forward and NYFW: Men’s ambassador Kelly Oubre Jr. to launch newest cologne Barbershop on Tuesday night, quite fittingly at the well-known Astor Barbershop in NoHo. Faded images of customer haircuts lined the walls, including the likes of Perry Ellis and Calvin Klein. Some guests took to the linoleum to dance while others sat in the chair and got a fresh lineup. Maxwell Osborne, Dao-Yi Chow and Kerby Jean-Raymond were among those who stopped by for the festivities and cuts.
Phil Wong, Brian Jeong
“You can wear [the cologne] if you go play basketball or if you go to, you know, an awards ceremony, or you go to christen your nephew,” said perfumer Rodrigo Flores-Roux, who worked with Hawthorne on the new fragrance. “Because it’s about that comfort as a