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Influence Peddler: Former Beauty Editor Zoë Foster Blake Talks Skin Care Line

Zoë Foster Blake is bringing her Australian beauty brand Stateside. The former beauty director of Cosmopolitan Australia and Harper’s Bazaar Australia launched Go-To Skin Care in 2014. Today, the brand makes its official U.S. debut via Sephora’s clean beauty initiative.
Go-To is a direct-to-consumer, natural skin-care brand focused on user-friendly products with playful names — a characteristic that’s directly in line with Blake’s writing style. In addition to her beauty editorial experience, she has written nine books, including popular beauty book “Amazinger Face” and a children’s book titled “No One Likes a Fart.”
Her skin-care line includes a tight edit of 15 products, six of which are now available at Sephora.com, with an in-store launch to follow on Aug. 8. Prices range from $12 for the Lips balm to $24 for the Properly Clean mousse cleanser and $39 for the Exceptionoil face oil. The packaging is Millennial peach and the shipping box, also peach, is printed with phrases like “The Internets made my Go-To be here!” and “Squeeeee!”
Blake, who has amassed a following of more than 650,000 on Instagram, spoke to WWD ahead of Go-To’s U.S. launch. Here, she shares her thoughts on Australian beauty, how she’s using Instagram to interact with

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Via:: https://wwd.com/beauty-industry-news/beauty-features/zoe-foster-blake-go-to-skin-care-line-sephora-1202753488/