“This was a nice excuse to get out of the house,” said Sam Lobban on Monday evening, with typical British dryness. “I had a baby three weeks ago and I’ve been cooped up with the missus.”
Yes, Lobban’s been busy. Not only has he welcomed his second child, he was named vice president of design for men’s at Nordstrom — a new position created for him — just five weeks ago.
Nordstrom toasted his appointment with a dinner at Minetta Tavern in Manhattan, on the first night of New York Fashion Week: Men’s, where he was joined by Todd Snyder, Eric Rutherford, illustrator Richard Haines, Saturdays founder Morgan Collett and Jeffrey Kalinsky.
Eric Rutherford and Richard Haines
Lobban joined the department store from Mr Porter, whose online editorial The Journal was a highlight of his time there. Might there be a similar publication coming up for Nordstrom’s site?
“There’s a number of ways to perform the storytelling mechanic,” Lobban said ahead of dinner. “You can do that through in-store experience — with Mr Porter, it was always very obvious because we were a digital business — or digital storytelling, which essentially is editorial. There is a very important part for all of those elements to