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Adidas Skateboarding Holds Polaroid Diary Exhibit for Launch of 3MC

Countless skateboards propped against wood-paneled walls and the lingering smell of pizza added to a sense of nostalgia Friday night at the Adidas Skateboarding 3MC launch party.
The brand was celebrating its newest 3MC skateboarding shoe with a group photo exhibit at The Flower Shop on Manhattan’s Lower East Side. The event highlighted Polaroid photo diaries from 11 different collaborators who got to test the new shoes out for a month, pairing the hanging photos with pairs of the creators’ worn-in kicks.
Rachelle Vinberg, 19-year-old skateboarder and founder of the skate crew Skate Kitchen, was one collaborator showing off her photo diary from the experience. “It’s awesome that they did this whole project of just taking photos — giving people cameras and letting them capture their world,” she said. “I like how like they gave us white shoes to get dirty, you know what I mean?”
The project extended to a variety of creators within the skate scene, including the musical forces of Beach Fossils and TJ Mizell, as well as music photographer Brock Fetch, to name a few. Even the staff members of Scarr’s Pizza, a skateboarder hangout that served up fresh pies for the event, got a shot at testing the

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Via:: https://wwd.com/eye/parties/adidas-skateboarding-polaroid-diary-exhibit-launch-3mc-flower-shop-1202751668/