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EXCLUSIVE: Isabel Marant and L’Oréal Paris Team on Makeup Line

PARIS — Isabel Marant and L’Oréal Paris have joined forces to create a capsule makeup collection, including products for the lips, eyes and cheeks, WWD has learned. It is due out in September.
This marks the second time L’Oréal Paris has created a limited-edition color cosmetics line with a fashion designer. Last year, it launched a capsule with Balmain’s Olivier Rousteing.
Marant — whose fashion brand has been credited with inventing the bohemian Parisienne hipster-meets-tomboy look favored by celebrities such as Beyoncé, Gwyneth Paltrow and Kendall and Kylie Jenner — told WWD her idea was in part to conceive non-makeup makeup products. “But also the idea was rather to have a few necessary products that one always has in her bag and can be used in a very nomadic way,” she said.
“I think that corresponds more to the way of life of the Isabel Marant girl,” the designer continued. “She is rather natural in the day but doesn’t have the time to go back home before going out [in the evening] and to redo her entire beauty look. So the idea was to have the three or four products that in a flash help sublimate a face with very simple and spontaneous gestures.”
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Via:: http://wwd.com/beauty-industry-news/beauty-features/exclusive-isabel-marant-and-loreal-paris-team-on-makeup-line-1202708352/