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Converse, Midnight Studios Throw a Bash in the Bodega

Turning a classic on its head — or inside out rather — was what Midnight Studios’ Shane Gonzales had in mind for his collaboration with Converse.
The young designer celebrated the collaboration’s launch Wednesday evening with a party at the streetwear boutique Bodega in downtown Los Angeles.
“We selected the Chuck Taylor 70 because it’s my favorite Converse at the moment and then the One Star for skateboarding and music history,” Gonzales said. “The whole concept behind it is taking the interior and showcasing it on the exterior. We just put the shoe inside out. It’s pretty simple, minimal. We didn’t add too much branding on it.”
Gonzales, who started his line in 2014 at the age of 19, took design elements such as the shoes’ duty tags, typically on the inside of the tongue, or the player’s tag for the Chuck 70 and placed them on the outside of the shoe against a greige colorway. The shoelaces bear the Converse and Midnight Studios logos, along with production details.
The sneakers are set for release Friday on the Converse web site alongside a few retailers and will sell for $110 to $120.
Gonzales has steadily turned heads with his label, collaborating with companies such as

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Via:: http://wwd.com/fashion-news/street-style/converse-midnight-studios-collaboration-1202709382/